A redesigned mobile experience for the UAE’s most premium lifestyle membership brand.
Meet Privilee – the UAE’s leading lifestyle membership platform offering unlimited access to five-star beach resorts, gyms, pools, and wellness clubs. We were brought in to reimagine the mobile app experience from the ground up – making it faster, smarter, and easier for users to explore, book, and enjoy their benefits.
UX Strategy & Research
Competitive Benchmarking
Information Architecture
Wireframing & Prototyping
UI Design
Design System Creation
Mobile Interaction Design
The original Privilee app was difficult to navigate, lacked clarity, and didn’t showcase the full value of the membership. With so many premium features hidden behind clunky flows, users struggled to explore, sign up, or re-engage with the app regularly.
We aimed to transform Privilee’s app into a personalized lifestyle companion – one that guides users with intuitive navigation, builds excitement, and supports every step of the user journey from discovery to check-in.
We followed the Double Diamond process – from discovery to delivery. We conducted competitive research, designed a new information architecture, built wireframes, and validated flows with real users. Personalization, exploration, and seamless check-ins became core to the new experience.
We transformed Privilee’s website into a strategic conversion tool – not just a marketing site. With improved structure, clearer messaging, and a seamless mobile experience, users now understand what Privilee offers within seconds. Navigation is intuitive, the buying journey is simplified, and the platform feels as premium as the membership itself.
• Let’s Build Your Product Next
We help startups and established teams turn complex problems into seamless digital experiences. Whether you’re building from scratch or improving an existing product – we bring clarity, creativity, and execution.
