An ethnic grocery delivery app serving diverse communities in California.
Bakkal is a foodtech startup offering same-day delivery of ethnic groceries from Turkish, Iranian, Russian, Indian, and Filipino stores. We redesigned the mobile app to simplify the shopping experience, improve visual clarity, and increase user retention for a multicultural audience in California.
UX Strategy
User Research
Information Architecture
UX/UI Design
Visual Identity Refresh
Design System Creation
Interaction Design
The original Bakkal app overwhelmed users with too much content and unclear navigation. Product discovery was difficult, and the checkout process had unnecessary steps. Multilingual users found the experience visually inconsistent and hard to trust.
We set out to create a smooth, welcoming app that feels intuitive across languages and cultures. The goal was a layout that prioritizes visuals over text, helps users find what they need quickly, and feels consistent with the trusted grocery store experience – only online.
We began by studying how different communities shop—what items matter most, how they search, and which elements influence trust. Then we redesigned the information architecture, simplified the cart flow, and restructured category browsing. Visual hierarchy, iconography, and image-led layouts were key.
We helped Bakkal transform their app into a visual-first, trusted marketplace that meets the needs of multicultural shoppers in California. With an improved structure, personalized UX, and simpler checkout – users now shop faster, trust the experience more, and return regularly.
• Let’s Build Your Product Next
We help startups and established teams turn complex problems into seamless digital experiences. Whether you’re building from scratch or improving an existing product – we bring clarity, creativity, and execution.
